Bài 4: SEO & Search Marketing

# SEO Audit Report: TechStore.vn

## 1. Technical SEO Analysis

### Site Speed Issues:
- Page Load Time: 4.2s (Slow - should be <3s)
- Largest Contentful Paint: 3.8s
- First Input Delay: 180ms
- Cumulative Layout Shift: 0.15

**Recommendations:**
- Optimize images (convert to WebP format)
- Enable browser caching
- Minify CSS and JavaScript
- Implement CDN

### Mobile Friendliness:
- Mobile-Friendly Test: PASS
- But viewport issues on product pages
- Touch elements too close together

## 2. On-Page SEO Analysis

### Content Issues:
- 23% pages missing meta descriptions
- 15% pages with duplicate title tags
- Thin content on category pages (<300 words)
- Missing H1 tags on 8% of pages

### Keyword Optimization:
- Primary keywords not in title tags
- No keyword optimization for product descriptions
- Missing internal linking strategy

## 3. Off-Page SEO Analysis

### Backlink Profile:
- Domain Rating: 28/100 (Low)
- Total Backlinks: 1,247
- Referring Domains: 89
- 67% follow links, 33% nofollow

### Link Quality Issues:
- 15% links from low-quality directories
- Missing links from industry publications
- No influencer collaborations

## 4. SEO Strategy Recommendations

### Phase 1 (Month 1-2): Technical Foundation
1. Fix site speed issues
2. Implement proper meta tags
3. Optimize internal linking
4. Set up Google Search Console properly

### Phase 2 (Month 2-4): Content Optimization  
1. Keyword research for top 50 products
2. Rewrite product descriptions
3. Create category page content
4. Develop blog content strategy

### Phase 3 (Month 4-6): Authority Building
1. Guest posting on industry blogs
2. Influencer collaboration outreach
3. Digital PR campaigns
4. Local SEO optimization

## Expected Results:
- 40% increase in organic traffic
- 25% improvement in average ranking position
- 60% increase in organic conversions
- ROI: 300% within 6 months