Bài 6: Email Marketing & Automation

# SaaS Trial User Email Automation Workflow

## Trigger: User signs up for 14-day free trial

### Day 0: Welcome Email (Sent immediately)
**Subject:** "Chào mừng bạn đến với [Product Name]! 🎉"
**Goals:** Set expectations, provide quick wins
**Content:**
- Welcome message với personal touch
- Quick start guide (3 easy steps)
- Link to onboarding video (5 phút)
- Customer support contact info
**CTA:** "Bắt đầu setup trong 5 phút"

### Day 1: Onboarding Tutorial
**Subject:** "Tip #1: Thiết lập [Feature] trong 2 phút"
**Goals:** Drive feature adoption, reduce time-to-value
**Content:**
- Step-by-step tutorial cho core feature
- Video walkthrough (3 phút)
- Common mistakes để avoid
- Link to help documentation
**CTA:** "Thử feature này ngay"

### Day 3: Use Case Examples  
**Subject:** "Cách [Customer Name] tăng 40% productivity với [Product]"
**Goals:** Show real value, inspire usage
**Content:**
- Customer success story relevant đến user's industry
- Specific metrics và results
- Screenshots of actual usage
- Template họ có thể copy
**CTA:** "Áp dụng strategy này cho business của bạn"

### Day 5: Feature Deep Dive
**Subject:** "Unlock advanced features - Video tutorial inside"
**Goals:** Increase feature adoption, show advanced value
**Content:**
- Advanced feature tutorial
- Integration với popular tools
- Time-saving tips và shortcuts
- Q&A với common questions
**CTA:** "Xem advanced tutorial"

### Day 7: Social Proof & Community
**Subject:** "Join 10,000+ users đã transform business với [Product]"
**Goals:** Build trust, encourage community engagement
**Content:**
- Customer testimonials và reviews
- Community forum invitation
- User-generated content showcase
- Upcoming webinar announcement
**CTA:** "Join community của chúng tôi"

### Day 10: Upgrade Nudge
**Subject:** "4 days left: Don't lose your data! 📊"
**Goals:** Create urgency, highlight value at risk
**Content:**
- Trial expiration reminder
- Summary of their usage/progress
- What they'll lose if không upgrade
- Special discount offer (20% off first month)
**CTA:** "Upgrade ngay với 20% discount"

### Day 12: Final Opportunity
**Subject:** "Last chance: Your trial expires tomorrow"
**Goals:** Final conversion attempt
**Content:**
- Urgent reminder với countdown timer
- One-click upgrade option
- Customer support contact nếu có questions
- Alternative: Extended trial option
**CTA:** "Upgrade trong 1 click"

### Day 15: Win-back Campaign (if didn't convert)
**Subject:** "We miss you! Here's 30% off to come back"
**Goals:** Re-engage lapsed trial users
**Content:**
- Personal message from founder
- Feedback request - why didn't họ upgrade?
- Better discount offer (30% off)
- Case study success story
**CTA:** "Come back với 30% off"

## Segmentation Rules:
- **High Engagement:** Users với >10 logins → Accelerated upgrade sequence
- **Low Engagement:** Users với <3 logins → Additional onboarding emails
- **Feature Users:** Users using advanced features → Different case studies
- **Industry-Specific:** Customize examples based on company industry

## Performance Targets:

- Open Rate: >25%
- Click-through Rate: >5%
- Trial-to-Paid Conversion: >15%
- Email Attribution Revenue: >$50 per trial user